HUMANE SOCIETY
Same Day Pups - Puppy Drone Deliver
Buying a puppy shouldn’t be as easy as it is. But unfortunately, it’s too easy. Mills pump out puppies in bulk and while we pay up, dogs pay the ultimate price. Abused. Neglected. Even killed. All for profit. All because we continue to buy from the stores and websites mills supply. But you can’t stop a problem most people aren’t aware of; so we amplified it, subversively, to raise awareness and reach potential dog owners before they reach the checkout aisle. We needed to beat the mills at their own game by making it so ridiculously easy to “buy” a puppy that people can’t help but to see how cruel this convenience already is.
Campaign created with the fine folks at Rokkan & Ghost Robot.
Role: Art Director, Design, Concept | Copy Writer Partner: Mike Maher
Same Day Pups Website
Viewers were directed to a website where you could drone deliver a puppy, to be met with the truth behind the campaign.
