HALO TOP
When it comes to creating social content for a brand, you can’t get any better than ice cream with bold colors and a funky attitude. With the awesome crew at Fact & Fiction it was a dream to work with the delicious low calorie ice cream , Halo Top, where I got to creative direct Halo Top’s winter social content. Playing on season themes, we created cohesive, bright worlds using color, patterns and copy.
Role: Creative Director, Art Director, Designer, Concept
Team: Art Director - Michelle Crippen | Writer - Rachel Block | Photographers - Jacob Glazer + Brayden Heath
How It Came To Life
Halo Top engagement skyrocketed with over 200k likes and 2k comments in one month alone.
FAN COMMENTS
“Hey good looking!!”
“Seasonal flavors 😍”
“Love it!”
“Looks so good 🤤🤤”
“Halo Top finally lets me eat dessert every night without feeling guilty.”
The Process
Before getting into production, I like the process of sketching to concept and sell in ideas to clients. This showcases what we’d like to achieve while giving flexibility for creative ideas as well as room for the inevitable tweaks that come production day. In Halo Top’s particular case, it helped narrow down the color palette, specific ice cream flavors and food and prop styling per image. Below are a few examples of concept sketches we used to sell in the work paired with the finished product.
