FRESCA

I had the wonderful opportunity to help Rokkan win Fresca as a client. To add more cool onto awesome, was then asked to launch Fresca’s Instagram account where we were able to set the brand’s new visual tone of voice.

Role: Creative Director, Designer, Concept

That Fresca Feeling

As a way to create an ownable Fresca visual tone and aesthetic, we used 3D paper cut outs that heroed the newly designed Fresca can. Utilizing color, flavor cues, and intricate designs, we had a lot of fun layering and handcrafting these posts, bringing to life the feelings and flavors that come in every sip of Fresca.

A Fresca Occasion

From a picnic to a movie, an ice-cold Fresca can make any moment feel refreshing. Using minimalistic sets, color blocking, and unique lifestyle inspired props, we added a refreshing citrus twist to everyday occasions.

 Influencer Package

To spread the excitement we created Fresca packages to send to Instagram influencers who fit into our Fresca world. Along with a welcome note, they were able to enjoy our three Uniquely Crafted Fresca flavors in their all-new cans, as well as some exclusively designed Fresca Coasters.

How It Came To Life

Fresca quickly grew an organic following, garnering praise and delight from new and loyalist Fresca drinkers.