HALLMARK SIGNATURE

Mother's Day Campaign

Sometimes when you freelance you’re asked to resize banners for a rash cream. And sometimes you’re asked to do an insane amount of work for a big pitch in an insanely short amount of time, work that not only ends up winning the business but the heart of the person who made all of this possible in the first place-mom. Thanks Hallmark for maybe being the first client in history to produce pitch work, thanks Rokkan for actually allowing freelancers to produce it, and thanks mom for still loving me even though I hid all those candy wrappers in your nice decorative vases.

One video that'll make you cry, and three more that'll make you smile. 

Role: Art Director, Design, Concept | Copy Writer Partner: Mike Maher

SOCIAL

As an extension to the Mother’s Day Signature’s campaign we had the opportunity to come up with unique social content for their instagram. We created simple, seasonal videos + photographic posts showcasing the beautiful handmade style of the Signature's Mother's Day card collection.